Friday, May 20, 2011

Your culture is your brand

The title of this post is from the book "Delivering Happiness" by Tony Hsieh, the CEO of Zappos. We give every new employee at Varrow this book on their first day. One of the big lessons in the book is the importance of culture in building a great company. In Tony Hsieh's words, "At Zappos, our belief is that if you get the culture right, most of the other stuff -- like great customer service, or building a great long-term brand, or passionate employees and customers -- will happen naturally on its own."

A company's culture begins and ends with the people. We at Varrow recently created a site within that celebrates our people and offers a glimpse into our culture. Check it out: