We have been leveraging videos with the sales folks quite a bit to stay crisp on our product knowledge and messaging. We focus on differentiation, making sure that what we are saying about our company or the products we sell is not an "insert vendor name here" type of message. To date, the reps have done a "Why Varrow?" video and a "Why UCS?" video. If you'd like to see some of the winners of past video contests, go to: http://www.varrow.com/about/people/
Although it is part of my job to torture the sales reps by making them do these types of things, I thought it would only be fair if I participated as well and so I did a medium-dive discussion on EMC. It is an overview of EMC in the context of how Varrow came to the conclusion to represent EMC in the marketplace 4 years ago. I start by talking about EMC the company, and then go through much of the product portfolio and discuss some of the key differentiating aspects of each technology. It is a little long, but EMC's strategy and portfolio is broad, so I wanted to make sure I touched on the high points across most of what we represent from EMC. Anyways, here it is:
Why we chose EMC from AJ Ragosta on Vimeo.