Showing posts with label vblock. Show all posts
Showing posts with label vblock. Show all posts

Monday, August 29, 2011

Why we chose EMC

We have been leveraging videos with the sales folks quite a bit to stay crisp on our product knowledge and messaging.  We focus on differentiation, making sure that what we are saying about our company or the products we sell is not an "insert vendor name here" type of message.  To date, the reps have done a "Why Varrow?" video and a "Why UCS?" video.  If you'd like to see some of the winners of past video contests, go to: http://www.varrow.com/about/people/ 

Although it is part of my job to torture the sales reps by making them do these types of things, I thought it would only be fair if I participated as well and so I did a medium-dive discussion on EMC.  It is an overview of EMC in the context of how Varrow came to the conclusion to represent EMC in the marketplace 4 years ago.  I start by talking about EMC the company, and then go through much of the product portfolio and discuss some of the key differentiating aspects of each technology.  It is a little long, but EMC's strategy and portfolio is broad, so I wanted to make sure I touched on the high points across most of what we represent from EMC.  Anyways, here it is:


Why we chose EMC from AJ Ragosta on Vimeo.

Friday, November 12, 2010

Fun w/ VCE

Life is too short to take yourself too seriously. "Integrity" and "excellence" are two words that come to mind when I think of the people I work with at Varrow, but "fun" is definitely another one.

If you look at it on paper, there never really is time to have fun at work. You can do a cost/benefit analysis and justify not having fun every time. "Well the return on "fun" simply does not justify the investment. Now, where are those TPC reports?"

The team at Varrow is the hardest working group of people I know, but some folks got together earlier this week and made the investment in fun. Here is what came out of it:

Friday, October 22, 2010

vBlock - Are customers buying?

Yes.  In fact, we just got signed documents for an order on one today.  This is a powerful solution and now with UIM v.2, the promise to our customers to be able to leverage this "private cloud" as an offering where they can provide compute, network and storage as a service to their internal customers is fast-becoming a reality.

The VCE initiative (VMware, Cisco, EMC) is the real deal and has caused quite a stir in the market.  The battle lines are being drawn.  Various solution "stacks" are being created.  You see HP trying to create their stack with 3Com, 3Par, etc. (note: HP likes to buy companies that have the number "3" in them - is Level 3 next? :), you see Oracle trying to acquire their stack with Sun servers and storage, and you have IBM creating a stack of sorts by playing nice with Juniper and selling rebranded NetApp and a hodge podge of other storage arrays.  Not sure what Dell is doing, but that is another blog.

What I like about the VCE (aka "vBlock") solution:

1) It's comprised of technology-focused companies - these companies are not looking to become consulting companies, or outsourcing companies.  They aren't abandoning hardware for SW & Services.  Each player is focused on its technology and puts its R&D into the technology represented in the vBlock stack.

2) it's open - one of the biggest complaints I hear from Oracle customers is they feel that they are locked into their SW and really have little-to-no leverage in negotiating price...why add hardware to this angst by buying Exadata (Oracle's version of vBlock, but only supports Oracle stuff)

3) The integration is real, not marketing - EMC PowerPath V/E provides VMware with multi-pathing capabilities it doesn't offer on it's own, the Cisco Nexus 1000v is a virtual switch that doesn't exist without VMware, EMC storage looks all the way up into the VM's in VMware and vice-versa, and UIM is the coup de grace in terms of integration across the various components of the vBlock. 

4) One line of support -- the ding on best-of-breed has always been that there is not one line of accountability.  VCE has done away with this by coming together and offering one phone line with one point of accountability for customer support across all components in the vBlock

Varrow is one of the few vBlock certified partners in the world and we are enjoying helping our customers build these data centers of the future one vBlock at a time.